Draft: this notice is being reviewed and may change before launch.
Privacy
Last updated: [date of publishing]
This page explains what this website collects, why, where it goes, and how to change your mind. The site is run by Todd Rudak ("we"), the company building Torque Lift. Questions go to contact@torquelift.ai.
The short version
- We track nothing until you click Accept. If you click Decline, or your browser sends a Global Privacy Control signal, we track nothing.
- When you accept, we record how the page is used: which pages and sections you viewed and which buttons you clicked. We record this against a random ID stored in your browser, not against your name or email.
- If you join the waitlist, we keep your email address (and company, if you give it) in a separate private list. We use it only to contact you about Torque Lift. It is never added to our analytics.
- We don't sell or share your data, show ads, or use third-party analytics or advertising trackers.
This site is tracked by Torque Lift itself
Torque Lift is a product that adds privacy-safe event tracking to a company's app and measures what changes. This website is Torque Lift's first customer. Its tracking was written by Torque Lift's own software, its visit data goes through the same pipeline a customer's would, and changes to this page may be tested as experiments. The same rules apply as for our customers: we collect no names, emails or free text in analytics, and a person reviews every change before it goes live.
What we collect
1. Usage analytics, only if you click Accept
| What | Example | Not collected |
|---|---|---|
| A random ID for your browser, kept in your browser's storage | 3f9c… | Your name or email |
| The page you're on, as its path | /, /privacy | Full URLs, query strings or anything you type |
| Sections you scrolled to, buttons you clicked, and whether you started the waitlist form | “CTA clicked: hero” | What you type in the form |
| Whether this is a return visit | ||
| The site that linked you here (domain only) and campaign tags in the link | linkedin.com, utm_source=summit | The full referring URL |
| Coarse device details: browser and OS version, language, time zone | “Chrome 130, macOS, en-US” | Precise location |
Our collector receives your IP address when your browser sends an event, because the internet works that way. Our tracking tells the collector to remove it, and it is never stored with your analytics events. Before that filter runs, the incoming message (with your IP address and request headers) sits in our event queue for up to 48 hours. Our server logs are deleted after 7 days, and our web server shortens IP addresses before logging them (the last two parts of an IPv4 address are dropped).
If you accept and an experiment is running, you may see one of two versions of part of the page. If you don't accept, the experiment code doesn't run and you see the standard version.
2. The waitlist, only if you fill in the form
Your email address and, optionally, your company name, with the page of this site you signed up from (and "summit" if you came from our event QR code). They are stored in a private database and sent to our team by email so we can reply. If you accepted analytics, joining also records one analytics event, "joined the waitlist". It carries only your browser's random ID, never your email. If you declined, no event is recorded.
3. Basic server logs
Our hosting provider keeps standard request logs, which include IP addresses, to run and protect the site.
Why we use it
- Analytics: to understand which parts of the page work, and to test changes. We do this only with your consent, and you can withdraw it at any time.
- Waitlist: to contact you about early access and Torque Lift's launch, because you asked us to.
- Server logs: to keep the site running and secure.
Who processes it for us
| Provider | What for | Data |
|---|---|---|
| Vercel | Hosting the website | Server logs |
| [VM provider] ([region]) | Runs our event collector, data lake and analysis tools | Usage analytics |
| Neon | The waitlist database | Email, company |
| Resend | Emailing new waitlist entries to our team | Email, company |
| [Email provider] | Our team's email inbox | Email, company, and anything you write to us |
| Anthropic | AI that helps us interpret results | Aggregate statistics only, such as “120 visits, 14 form starts”. Never your ID, email or individual events |
How long we keep it
| Data | Kept |
|---|---|
| Usage analytics events | 13 months, then deleted |
| Raw copy of incoming events (no IP addresses) | 30 days |
| Incoming messages in our event queue (with IP address and request headers, before filtering) | 48 hours |
| Our servers' logs (IP addresses shortened) | 7 days |
| Backups of our analytics servers | Roll off within 7 days |
| Waitlist entries | Until Torque Lift launches and we've contacted you, or until you ask us to remove you, and no longer than 24 months |
| Website hosting logs (Vercel) | [Vercel's period] |
Your choices
- Change your consent: use at the bottom of any page. If you withdraw consent, we stop tracking from then on.
- Leave the waitlist or delete your data: email contact@torquelift.ai. We'll remove your waitlist entry. To delete analytics data, include the browser ID shown in Privacy settings and we'll delete the events recorded against it. We complete deletions within [21] days.
- Depending on where you live, you may have rights to access, correct, delete or move your data, or to object to its use. Email us to use them.
Children
This site is for businesses and is not directed at children under 16.
Changes
If we change this page, we'll update the date at the top. If a change affects how we use the email address you gave us, we'll tell you by email first.